Elena Verna is the Head of Growth at Lovable, one of the fastest growing companies in the world having hit $400M in ARR in just 18 months. Prior to Lovable, Elena was Head of Growth at both Dropbox and Miro.
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Timestamps:
00:00 Intro
01:31 Growth is a trust problem
04:39 Is SEO dying?
05:22 Did Lovable’s Growth Come From the Founder’s Personal Brand?
07:53 Why Every Founder Should Push Employees to Be Marketers?
12:34 Why Every Employee at Lovable Ships Code (Even Marketing)
21:37 Why Paid Marketing in Year One Is a “Death Trap”
32:29 Why Annual Subscriptions Are the Wrong Monetization Model for AI
37:55 If Elena Had an Unlimited Marketing Budget, What Would She Do?
49:47 How Lovable Does Product Launches
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